Hoping to get more traffic from Google? Here are some techniques to help you improve your SEO Strategy:
- Update, upgrade and republish old blogs
- Create content for every stage of the buyer’s journey
- Link out to authority sites
- Hire an agency with SEO knowledge
- Put your brand name last in the title tag
- Make the most of meta descriptions
- Map content to buyer personas
- Add image descriptions
- Write mini-summaries for videos and infographics
- Stay within the recommended length for page titles and meta description
- Think about branded search and how you want to manage your presence
- Check the ratio of indexed pages in search engines with your XML sitemap
- Trust your SEO experts
- Search Wikipedia for keyword and topic ideas
- Encourage more pages per session on your site using internal links
- Consult Google Search Console for ideas for more targeted traffic
- Use schema markup
- Don’t keyword stuff – pick 1 to 2 keywords to focus on per post/page
- Add rel=canonical tags to fix site wide duplication issues
- SEO is a marathon, not a sprint – be patient
If you need more guidance with your digital presence, we’re here to help. Contact us to learn more.
