Carrington Smyth, PLLC was in need of a more classic and refined logo that also matched their sister company (uncontested.com). Their request was to incorporate the Smyth family crest (a peacock).
Seamlessly bring together elements from the Uncontested brand to the new logo design, making a conscious decision to establish Carrington Smyth PLLC as a separate business line within a family of offerings.
Update the Smyth family crest to a more modern symbol representing guidance, leadership and confidence.
The logotype and treatment are reminiscent of the Uncontested brand and help establish a relationship between them.
The design was treated with a slight variation by establishing the logo as an emblem. The look and feel is regal and brings to mind a feeling of nobility, aristocracy and times when family crests were used as a trademark or a custom stamp.