
Seamlessly bring together elements from the Uncontested brand to the new logo design, making a conscious decision to establish Carrington Smyth PLLC as a separate business line within a family of offerings.
Update the Smyth family crest to a more modern symbol representing guidance, leadership and confidence.
The logotype and treatment are reminiscent of the Uncontested brand and help establish a relationship between them.
The design was treated with a slight variation by establishing the logo as an emblem. The look and feel is regal and brings to mind a feeling of nobility, aristocracy and times when family crests were used as a trademark or a custom stamp.