What is WordPress
First things first, let’s cover what WordPress is: WordPress is an open source content management system for website creation. Without getting too deep into the specifics (it’s written in PHP, offers additional functionality using plugins and can even come in themes) just know it’s the easiest and most intuitive CMS available today.
WordPress is ideal for blogging, e-commerce, portfolio, memberships, service sites, etc. Mashable, New York Times and even Fortune 500 companies trust this platform to build their sites on. The possibilities are endless when it comes to customizing a WordPress website.
Yes, you really need a website
Believe it or not in this day and age some people think they still dont need a website…if you’re one of them keep reading.
Websites are a valuable tool in your marketing arsenal. They are used for every stage of the buyer’s journey. It’s where prospects come to learn about your company. It’s where visitors can make a purchase, request more info or leave you their information. Websites are where brand advocates can refer their friends, renew their memberships, keep learning about your product.
Leave it to the pros
No doubt, you are great at what you do. It’s likely that you are capable of creating a basic WordPress site, but why would you want to? And why would you want your site to be basic? Do what you do best and for everything else, hire the experts to do what they do best.
Having a pro build your site will give you a competitive advantage when it comes to:
- Design – sure aesthetics are somewhat determined by taste but web designers learn how to incorporate things like usability and readability to ensure your users have a pleasant experience on your site.
- Brand integrity – your website should instill trust and confidence in your prospects by looking professional and on brand, think of the old adage, “dress for success.”
- Search engine optimization – what’s the point of a great website if no one can find it. The pros can help you make the most of WordPress plugins or even take it a step further with a content strategy
- Custom functionality – want to capture your users data and send a newsletter through mailchimp? How about a categorized and filterable portfolio of your work? Showcase your reach with an interactive map that has filters and categories?
- And more…
Nowadays there is a lot you can learn online but you’re a professional with a business to run, and as experts in your business craft, you would want to have an expert build you a good website right?
