A refined legal identity rooted in heritage, trust, and continuity
Branding and Visual Identity
Legal
Challenge / Problem
Carrington Smyth, PLLC was in need of a more classic and refined logo that also matched their sister company (uncontested.com). Their request was to incorporate the Smyth family crest (a peacock).
Gallery
Approach / Strategy
Seamlessly bring together elements from the Uncontested brand to the new logo design, making a conscious decision to establish Carrington Smyth PLLC as a separate business line within a family of offerings.
Update the Smyth family crest to a more modern symbol representing guidance, leadership and confidence.
Services Provided /
What We Did
Results
The logotype and treatment are reminiscent of the Uncontested brand and help establish a relationship between them.
The design was treated with a slight variation by establishing the logo as an emblem. The look and feel is regal and brings to mind a feeling of nobility, aristocracy and times when family crests were used as a trademark or a custom stamp.
More small business work
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