Elevating a legendary motorcycle travel brand for the modern rider

MotoDiscovery has been a pioneer in worldwide motorcycle tours since 1981, offering customized road and off-road adventures across the Americas, Europe, Asia, and beyond. With over four decades of experience, they specialize in creating authentic, exciting, and high-quality journeys for discerning international motorcycle travelers...and they needed a website to match.

The original MotoDiscovery website suffered from slow performance and a user interface that made inquiring about motorcycle tours cumbersome. Users frequently struggled with navigation, particularly when trying to explore tours or initiate inquiries, due to a lengthy and complex inquiry form. This created a barrier to engagement and frustrated potential customers seeking to discover and book their next adventure.

Our strategy focused on a thorough evaluation of the existing website's information architecture to streamline the user journey, especially for accessing tours and destination information. We aimed to enhance user accessibility, allowing them to easily find and engage with the content they sought. The approach entailed simplifying the structure of the website, prioritizing intuitive navigation, and optimizing the user experience design to make the process of learning about and booking tours as seamless as possible.

The result is a custom-designed, visually compelling WordPress website that boasts significant improvements in speed and usability. By minimizing the reliance on excessive plugins, the new site delivers a swift browsing experience. The booking inquiry form was transformed into a step-by-step guided process, eliminating the daunting task of navigating a long form. Additionally, the entire website’s information architecture was restructured to ensure straightforward access to all pages, fostering a user-friendly environment that invites exploration and interaction.